We witness Marketing at work in almost all aspects of our daily lives. How do consumers make decisions on the acquisition of products and services? What influences have an effect on consumers’ choices? How do businesses know what their customers want to buy and who they want to buy it from? How do businesses convince their customers to choose them over other providers?

This is the essence of Marketing - bringing consumers, products and services together. The study of Marketing provides one with knowledge and skills to generate products and services that define customers’ needs, and position them in the market with effective promotion, pricing and distribution strategies. It is also geared towards problem-solving and management decision making, where students learn how to analyse, plan, organise, motivate and control the marketing process.

The University's Accolades

• Rated no.1 for student satisfaction among Australian university students in the independent Sweeney Research Group’s 2009 ‘Uni Student Report’
• Rated in the top 2% of Research Universities in the World by its performance in 2010 Shanghai Jiao Tong Academic Ranking of World Universities
• Achieved five-star ratings in Getting a Job, Positive Graduate Outcomes, Graduate Starting Salary, Research Intensity, Graduate Satisfaction & Generic Skills in 2010 Good Universities Guide (Universities & Private Colleages)
• Excellence in Teaching and Learning

Course Structure

• This course consists of 16 modules
• 2-3 modules are taught every 4 months 
• Approximately 40 contact hours per module, delivered by both University Faculty and local lecturers
  
  Note: Students may be required to undertake additional modules or bridging units if deemed necessary upon assessment by the University.

Course Outline

• Principles of Responsible Commerce
• Simulation of a Socially Innovative Enterprise
• Introductory Marketing Research
• Consumer Behaviour
• Services Marketing
• Internet Applications for Marketing
• Marketing Communications & Advertising
• International Marketing
• Marketing Strategy
• Tourism Marketing
• Management and Electronic Commerce 
• Principles of Supply Chain Management
• Supply Chain Strategies
• Strategic Management
• Operations Management
• Continuous Quality Management

Duration

This course may be completed within 2 years.

Entry Requirements

The minimum entry requirements are:

• A Polytechnic Diploma, with average B/C grades; or
• A PSB Advanced Diploma in Business Studies; or
• A PSB Advanced Diploma in Commerce

Relevant Polytechnic Diploma holders may be eligible for further advanced standing / exemptions. Applicants with non-relevant Diplomas, or non-related qualifications, may also apply, but all applications will be assessed by the University on a case-by-case basis. The final decision rests with the University.

Graduation Requirements

For more information on graduation requirements, please click here :http://www.uow.edu.au/handbook/yr2011/ug/commerce/H10006744.html

Availability

April and August every year

Course Fees

Total course fee is S$24,824.00*

Graduates of PSB Academy can enjoy fee rebates for subsequent courses. Please contact your Admissions Officer for further details.


* All fees inclusive of 7% GST and subject to change annually
* Course fee excludes textbooks
* Click here to view other charges for students

- updated on 8 December 2011