Academic Programmes
Academic Programmes
School of Business & IT

Bachelor of Business
with a major in Marketing & with a major in Tourism

Awarded by The University of Newcastle, Australia

Tourism in Singapore has not only grown by leaps and bounds in recent years, it is also one of the country's key economic pillars and is set to become a lot more exciting and challenging in the coming years.

The Bachelor of Business (with majors in Marketing and Tourism) will equip you with the relevant knowledge and expertise to excel in today's booming tourism and hospitality industry. This programme is one of the most popular and dynamic degrees offered by The University of Newcastle, Australia.

The University's Accolades

  • Awarded an Overall Maximum Rating of 5-Stars
    (QS Stars, 2011)
  • Ranked 11th in Australia
    (Times Higher Education World University Rankings, 2011 - 2012)
  • Among the Top 15 Australian universities for research
    (Excellence in Research for Australia, ARC 2011)
  • 60th University in the Asia-Pacific
    (Shanghai Jiao Tong University Academic Rankings 2011)
  • Over 2,000 University of Newcastle students currently enrolled in PSB Academy

Your Career Opportunities

As a graduate of the programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Business Management
  • Retail Management
  • Advertising & Promotions Management
  • Meetings, Incentives, Conventions and Exhibitions
  • Marketing
  • Small & Medium Enterprise Management
  • Destination Planning and Development
  • Resorts and Club Management
  • International Marketing & Investments
  • Tourism & Hospitality Management

Programme Structure

  • This programme consists of 32 courses
  • 2 semesters in Year 1; 3 trimesters in Year 2 and 3
  • 4 courses are taught in each semester / trimester by both University faculty and local lecturers

This programme is specially designed with the objective of giving students with GCE 'O' Levels or its equivalent a head start to an undergraduate degree programme. Year 1 consists of bridging components which are meant to prepare students for further undergraduate work. Year 2 and 3 represent an accelerated programme which allows a typical 3-year programme to be completed in 2 years.

Students may also enjoy the benefit of transferring or completing their studies on campus in Australia.

Programme Outline


Year 1: Foundation Diploma in Business Studies
Semester 1 Semester 2
English for Tertiary Studies 1 English for Tertiary Studies 2
Mathematics 1 Mathematics 2
Economics 1 (Microeconomics) Economics 2 (Macroeconomics)
Accounting 1 Accounting 2
Year 2: University of Newcastle Programme
1st Trimester
2nd Trimester
3rd Trimester
Accounting for Decision Makers Tourism Principles and Practices EcoTourism and Resource Management
Managing the Organisation Information and Communication in Business Consumer Behaviour
 
Microeconomics for Business Decisions Foundations of Law Marketing Research
Business Decision Making Principles of Marketing Services Marketing
 
Year 3: University of Newcastle Programme
4th Trimester
5th Trimester
6th Trimester
Macroeconomics in the Global Economy Organisations, Politics and Society Strategic Marketing Management
Finance Advertising and Promotion Strategy Tourism Marketing
Business Strategy Tourism Planning and Policy International Marketing
 
Visitor Management Elective Events Management

Delivery of modules may not follow the sequence as shown and are subject to change.

Duration

The programme can be completed within 3 years. For those granted with exemptions, this programme may be completed within 2 years.

Assessment and Examination

Assessments may include assignments, tests, projects, and final examinations.

Entry Requirements

The entry requirements for local students are:

  • A minimum of 5 GCE 'O' level credits including English (Second languages are excluded).

An applicant for a place at the University of Newcastle who does not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Details of this policy can be found here.

Applicants without the required average grades may also apply but will be assessed on a case-by-case basis by the University.

Exemptions

Applicants who meet the minimum entry requirements of this degree and possess the following qualifications may be exempted from Year 1:

  • GCE 'A' levels (minimum 3 'A' level passes including Mathematics, excluding General Paper) and meeting the minimum entry requirement of the programme; or
  • Diploma from a local polytechnic or other recognised institutions; or
  • Higher NITEC

Applicants with Diplomas or Advanced Diplomas in related studies from polytechnics or other recognised institutions may be considered for advance standing into the Year 2 courses.

Graduation Requirements

For more information on graduation requirements, please click here: http://www.newcastle.edu.au/program/10039.html

Availability

Year 1 Intakes : January, May and August every year
Year 2 Intake : August every year

Programme Fees

Total Programme Fee (3 years) : S$ 48,792.00*
- Foundation Diploma in Business Studies  (Year 1) : S$ 10,015.20*
- University of Newcastle Programme Fee (Year 2 & 3) : S$ 38,776.80*
- Per Course Fee : S$ 1,615.70*

Graduates of PSB Academy can enjoy fee rebates for subsequent courses. Please contact your Admissions Officer for further details.

* All fees are inclusive of 7% GST and subject to change annually
* Course fee excludes textbooks
* Click here to view other charges for students

- updated on April 2012

 

 

Availability
Year 1 intakes: January, May, August every year
Year 2 intake: August every year
 
 
Course Fee
Total Course Fee:
S$48,792.00 (3 years), S$38,776.80 (2 years)

  • All fees inclusive of 7% GST and subject to change annually
  • Course fee excludes textbooks
 
 
Upcoming Preview
Full-time Bachelor and Master Degrees (Business / Commerce / Communication / Engineering / Information Technology / MBA)
Date: 14 Jun 2012
Time: 7pm
Venue: PSB Academy @ Delta, 355 Jalan Bukit Ho Swee
Speaker:
Dr. Peter Waring
Associate Professor
The University of Newcastle, Australia

 
 
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