STUDY GRANT AVAILABLE

Marketing and sales management is about aligning the firm's marketing and sales activities to stay competitive and profitable in business. This course prepares students to manage this marketing process and to handle complex challenges in an increasingly globalised environment. Students will learn about the principles and applications of marketing to meet their future marketing responsibilities.

At the end of this course, students will be able to:

• Understand the theoretical and practical aspects of marketing and sales management
• Understand how to improve their creative and analytical decision-making skills
• Apply these specific functional management skills to increase the productivity and business efficiency in their areas of responsibility
• Assume higher levels of responsibility within specific functional management areas as a result of newly acquired /improved skills

Cambridge International Examinations, University of Cambridge (CIE)

The Diploma in Marketing and Sales Management is validated by one of the world's leading providers of international qualifications and assessment, the Cambridge International Examinations, University of Cambridge (CIE). CIE offers examinations and qualifications in more than 150 countries, and are accepted and recognised by leading universities and employers across the world.

Progression Pathway

Upon successful completion, graduates of this programme can advance on to a business-related PSB Advanced Diploma or a Bachelor’s Degree from the following universities (subject to University’s entry requirements):

• Loughborough University , UK
• University of Newcastle, Australia
• University of Wollongong, Australia

Course Structure

This course consists of 10 modules and is delivered in both full-time and part-time classes. 

• Full-time classes consist of 450 contact hours and take approximately 15 months to complete.
• Part-time classes consisting of 300 contact hours, will take approximately 18 months to complete.

Course Outline

• English Skills
• Quantitative Skills
• Principles of Economics
• Financial and Management Accounting
• Principles of Marketing
• Statistics for Marketing
• Consumer Behaviour
• Marketing Communications
• Sales Management
• Business Marketing

Assessment and Examination

At the commencement of each module, students will be provided the assessment mode and weightings for the module. Most modules have several points of assessment, which may include assignments, tests, projects and final examinations.
 

Duration

The course can be completed within a minimum period of 18 months.

Entry Requirements

The minimum entry requirements are:

• 5 GCE 'O' levels including a pass in English/Higher NITEC (ITC); or
• 3 GCE 'O' levels including a pass in English with three years of working experience; or
• PSB Certificate in Business Administration, PSB Certificate in Salesmanship and Marketing; or
• ITE Certificate in Business Studies (Accounting/Secretarial) with one year of working experience; or
• ITE Certificate in Office Skills with three years of working experience

Applicants who do not meet the above requirements may also apply, but will be assessed on a case-by-case basis.

Graduation Requirement

For more information on graduation requirement, please click here

http://www.psb-academy.edu.sg/main/1926/Prospective-Students/Singapore-Students/Award-of-Qualification/  
 

Availability

Course Fees

FULL-TIME

Total course fee:

S$ 2,728.50 (1st instalment)
S$ 2,728.50 (2nd instalment)
S$5,457.00*

PART-TIME

Total course fee:

S$ 1,690.60 (1st instalment)
S$ 1.690.60 (2nd instalment)
S$    845.30 (3rd instalement)
S$4,226.50* (before PSB study grant)

S$3,584.50 (after PSB study grant - applicable for August intake only)

Terms & Conditions for PSB study grant

• Study grants are only applicable to the stated 2010 intakes listed above.
  
• Students on the above-mentioned grants will not be eligible for other types of grants or fee discounts at PSB Academy
  
• Students on government funding schemes are not eligible for the above-mentioned grants.
  
• The study grant is not applicable to international students

SDF Funding : Course fee after SDF-AIP is S$2,126.50. SDF Funding is Approved-in-Principle (SDF-AIP). Terms and conditions apply and subject to change without prior notice. SDF funding is not applicable for international students.
 
 

* All fees inclusive of 7% GST and subject to change annually
* Course fee excludes textbooks
* Click here to view other charges for students

- updated on 24 Aug 2010