If you have admired news journalists who get up close and personal with celebrities, or attend glitzy media events, or even those who report on the edge of some exciting (maybe even dangerous) world event, then you should step into the field of Mass Communication.

In today's ever-changing world, we are fast moving towards knowledge and information-based societies. Not only is media increasingly gaining importance, it is influencing the perceptions of growing and diverse audiences, making the study of mass communications and media crucial.

This diploma – one of our new courses - aims to expose students to media technologies and developments (the hardware aspects), and at the same time also gain an understanding of the economic, social and political context that they operate in (the software aspects).

Progression Pathway

Upon successful completion, graduates can advance to the final year of Bachelor of Communication, awarded by The University of Newcastle, Australia (subject to University’s entry requirements).

Course Structure

This course consists of 16 modules with a total of 576 contact hours.
It is carefully structured to place deliberate emphasis on practical learning and creative application. Programme assessment will be skewed towards the quality of work in projects and assignments, although examinations will play a role in the overall grading of the modules.

Course Outline

• Introduction to Mass Communication
• Introduction to Digital Communication
• Visual Communication
• Principles of Journalism
• Principles of Public Relations
• Principles of Advertising
• Interpersonal and Intercultural Communication
• Film, Theatre and Photography Studies
• Media Laws and Ethics
• Media, Culture and Society
• Cable, TV and Radio Broadcasting
• Reporting and News Writing
• Advertising Practices and Strategies
• Public Relations Strategies and Practices
• Fundamentals of Media Research
• Corporate Communication and Media Management

Assessment and Examination

At the commencement of each module, students will be provided the assessment mode and weightings for the module. Most modules have several points of assessment, which may include assignments, tests, projects and final examinations.

Duration

The course can be completed within a minimum period of 2 years.

Entry Requirements

The minimum entry requirements are:

• 5 GCE 'O' levels including a pass in English and at least a B4 in English; or
• 3 GCE 'O' levels including a pass in English with three years of working experience and at least a B4 in English

Applicants who do not meet the above requirements may also apply, but will be assessed on a case-by-case basis.

Graduation Requirement

For more information on graduation requirement, please click here :

http://www.psb-academy.edu.sg/main/1926/Prospective-Students/Singapore-Students/Award-of-Qualification/  
 

Availability

Course Fees

Total course fee:

S$2,621.50 (1st instalment)
S$2,621.50 (2nd instalment)
S$3,145.80 (3rd instalment)
S$8,388.80*

Course fee after SDF-AIP: S$4,356.80^

^SDF Funding is Approved-in-Principle (SDF-AIP). Terms and conditions apply and subject to change without prior notice.

Graduates of PSB Academy can enjoy fee rebates for subsequent courses. Please contact your Admissions Officer for further details.

* All fees inclusive of 7% GST and subject to change annually
* Course fee excludes textbooks
* Click here to view other charges for students

- updated on 1 October 2010