It has been said that a good salesman is one that can market and sell his product or service so well that if you were an Eskimo, you would buy ice from him. While this may be a business cliché, it is really not far from the truth.

If you are in the marketing and sales management industry and wish to upgrade your knowledge and skills to get ahead in your career, then this course is for you. It is also ideal for those without formal marketing training but wish to pursue a career in marketing and sales. Students will also develop creative and analytical skills with relation to the marketing function.

At the end of this course, students will be able to:

• Make a professional career choice
• Explain the principles involved in salesmanship
• Utilise the techniques that will prove to be of immediate value in their selling position
• Demonstrate their knowledge and skills acquired in class and at their workplace
• Describe the finer points of individual determinants of buying behaviour

Progression Pathway

Graduates of this course can then advance on to the PSB Diploma in Marketing and Sales Management.

Course Structure

This course has a total of 75 contact hours.

Course Outline

• Role of Personal Selling
• Effective Communication
• Determinants of Buying Behaviour
• Interactive Selling Process
• The Recognition Process
• The Presentation/ Handling Objectives
• Sales Negotiations
• Closing the Sale
• Understanding Organisations and Businesses
• Practice of Marketing
• Market Research, Advertising and Sales Promotion
• International Marketing

Duration

The course takes approximately 4 months to complete.

Assessment and Examination

At the commencement of each module, students will be provided the assessment mode and weightings for the module. Most modules have several points of assessment, which may include assignments, tests, projects and final examinations. 

Entry Requirements

The minimum entry requirements are:

• 2 GCE ‘N’ Levels including a pass in Engilsh with 2 years of sales experience; or
• NITEC (NTC 2) with 2 years of sales experience

Applicants who do not meet the above requirements but have 2 or more years of working experience will be assessed on a case-by-case basis.

Graduation Requirements

For more information on graduation requirements, please click here;

http://www.psb-academy.edu.sg/main/1926/Prospective-Students/Singapore-Students/Award-of-Qualification/
 

Availability

Course Fees

Total course fee: S$1,123.50
Course fee after SDF-AIP: S$598.50^

^SDF Funding is Approved-in-Principle (SDF-AIP). Terms and conditions apply and subject to change without prior notice.

Graduates of PSB Academy can enjoy fee rebates for subsequent courses. Please contact your Admissions Officer for further details.

* All fees inclusive of 7% GST and subject to change annually
* Course fee excludes textbooks
* Click here to view other charges for students

- updated on 1 February 2010