Academic Programmes
Academic Programmes
School of Business & IT

PSB Diploma in Business Administration (Tourism and Hospitality Management)

Awarded by PSB Academy

STUDY GRANT AVAILABLE

The business of tourism and hospitality is a multifaceted industry that spans the globe and affects every facet of our lives. As the industry continues to evolve and mature, the opportunities that await those pursuing a career in leisure, tourism and hospitality are endless. The Diploma in Business Administration (Tourism and Hospitality Management) is designed to introduce students to core tourism, leisure and hospitality concepts, plus foundation management skills required to successfully manage and develop a tourism and hospitality business, or related leisure and recreation enterprises.

At the end of the programme, students will be able to:

  • Acquire a comprehensive understanding of the tourism and hospitality industry, its developments, career opportunities and challenges
  • Understand the roles and significance of various participants within the tourism system and hospitality sector
  • Describe the major tourist market segments and use this segmentation to target and meet the wants, needs and expectations of the traveling public
  • Demonstrate an understanding of the operations of major functional departments in tourism and hospitality organisations.
  • Gain an overview of marketing principles and basic business management practices
  • Develop a working knowledge of geographical and environmental factors in tourism associated to destination products.
  • Build a synergy between theory and practice through hands-on practicum

Progression Pathway

Upon successful completion, graduates of this programme can advance on to a Bachelor’s Degree from The University of Newcastle, Australia (subject to University’s entry requirements).

Course Structure

This programme consists of 390 contact hours and is delivered over approximately 15 months on a full-time basis. In addition, all students will undergo approximately 100 hours of practical experience through hands-on hospitality practicum, industry field trips, professional seminars, talks and product demonstrations by industry practitioners.

Course Outline

  • Principles of Hospitality Management
  • Business Communications
  • Destination and Tourism Management
  • Accommodation Operations
  • Principles of Economics
  • Foodservice Operations and Management 
  • Financial Accounting
  • Marketing for Tourism and Hospitality
  • Event Management and Coordination
  • IT and E-Commerce for Tourism and Hospitality 
  • Practicum I - Service Skill, Etiquette and Grooming
  • Practicum II - Accommodation Operations
  • Practicum III - Food and Beverage Operations
  • Practicum IV - Tourism Knowledge and Attractions
  • Practicum V - Event Management and Marketing

Duration

The course can be completed within a minimum period of 15 months.

Assessment and Examination

At the commencement of each module, students will be provided the assessment mode and weightings for the module. Most modules have several points of assessment, which may include assignments, tests, projects and final examinations.Each practicum specialization would be formally assessed through practical skills assessment, written assignments and / or class participation.

Entry Requirements

The minimum entry requirements are:

  • 5 GCE 'O' levels including a pass in English

Applicants who do not meet the above requirements may also apply, but will be assessed on a case-by-case basis.

Graduation Requirements

For more information on graduation requirements, please click here;

http://www.psb-academy.edu.sg/main/1926/Prospective-Students/Singapore-Students/Award-of-Qualification/
 

Availability

Intake Closing Date for Local Admissions Closing Date for International Admissions
12 Apr 2010 12 Mar 2010 12 Feb 2010
12 Jul 2010 11 Jun 2010 12 May 2010
11 Oct 2010 9 Sept 2010 11 Aug 2010

Course fee

Total course fee:
S$2,889.00 (1st instalment)
S$2,889.00 (2nd instalment)
S$5,778.00 (before PSB study grant)

S$4,066.00 (after PSB study grant- July and October intakes only)
 

Terms & Conditions for PSB study grant

  • Study grants are only applicable to the stated 2010 intakes listed above.
  • Students on the above-mentioned grants will not be eligible for other types of grants or fee discounts at PSB Academy.
  • Students on government funding schemes are not eligible for the above-mentioned grants.
  • The study grant is not applicable to international students.  

 

* All fees inclusive of 7% GST and subject to change annually
* Course fee excludes textbooks
* Click here to view other charges for students

  

For further details, please contact your Admissions Officer at 6517 2525. 

- updated on 19 Jul 2010

 

 

Availability
Full-Time Intake 2010 :
12 April
12 July
11 October
 
 
Course Fee
Total Course Fee:
S$5,778.00
now S$4,066 (after study grant)
scroll down for more information


  • All fees inclusive of 7% GST and subject to change annually
  • Course fee excludes textbooks
 
 
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