This course is designed to enable graduates to manage organizational communication with multiple stakeholders. The unique contribution of this degree is that it will emphasize social innovation and community engagement alongside commercial imperatives.

The public relations major focuses on communicating with internal and external constituencies and stakeholders, building strategic alliances, flexible networks, a market orientation and a sense of community. It covers a variety of subjects including business communication, public relations concepts, public relations strategies, corporate identity and branding, marketing communications and advertising and public relations campaigns.
 

The University's Accolades

• Rated no.1 for student satisfaction among Australian university students in the independent Sweeney Research Group’s 2009 ‘Uni Student Report’
• Rated in the top 2% of Research Universities in the World by its performance in 2010 Shanghai Jiao Tong Academic Ranking of World Universities
• Achieved five-star ratings in Getting a Job, Positive Graduate Outcomes, Graduate Starting Salary, Research Intensity, Graduate Satisfaction & Generic Skills in 2010 Good Universities Guide (Universities & Private Colleages)
• Excellence in Teaching and Learning

Course Structure

The programme is specially designed with the objective of giving students with GCE ‘O’ levels or equivalent a head start to an undergraduate degree programme. It is jointly taught by both University of Wollongong faculty and local lecturers.

Year 1 consists of PSB's bridging components which are meant to prepare students for further undergraduate work. Year 2 and 3 represent an accelerated programme which allows a typical 3-year degree to be completed in 2 years.

Course Outline

Delivery of modules may not follow the sequence as shown and are subject to change.

Duration

The accelerated schedule allows a typical 4-year programme to be completed within 3 years (for O-Levels) or 2 years (A-Levels or Polytechnic). Options are available for those who wish to transfer to and complete their studies in Australia. Students who intend to complete their Bachelor of Commerce in Australia will be required to pay tuition fees applicable on-campus at the time of commencement at The University of Wollongong. For more information about studying at the University of Wollongong, Australia, click here.
 

Entry Requirements

The entry requirements for local students are:

3-year programme:

•  Minimum of 5 GCE 'O' Levels including a 'Pass' for English

2-year programme:

• Polytechnic Diploma OR
• GCE A-Levels

For international students, please click here.

Applicants who do not meet the above stated requirements will be assessed on a case-by-case basis by the University.

Graduation Requirements

For more information on graduation requirements, please click here : www.uow.edu.au/handbook/yr2011/ug/commerce/H10006744.html 

Availability

Intake (3-year programme): January, May & August 
Intake (2-year programme): January & August

Course Fees

Total programme fee: S$40,831.20 (3 years) / S$30,816.00 (2 years)*

Graduates of PSB Academy can enjoy fee rebates for subsequent courses. Please contact your Admissions Officer for further details.

* All fees are inclusive of 7% GST and may be subject to change annually
* The above fees excludes textbooks
* Click here to view other charges for students

- updated on 8 December 2011