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Diploma in Business Management (Digital Marketing)

PSB Academy


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Overview

Introduction

This programme offers a unique opportunity for students to enhance their understanding of the ‘whole enterprise’ in its competitive situation with a particular emphasis on digital marketing capabilities. Students will develop the ability to buy a domain name, create a mobile app, produce infographics or videos and develop an e-commerce site. Students will also receive hands-on experiences on creating Facebook advertising campaigns, Google AdWords campaigns, YouTube advertising and other marketing channels, and apply relevant digital measurement tools to generate reports and insights to guide business decision making.

At the end of this programme, students will be able to: 

  • Understand and apply relevant business-related theories and tools
  • Able to reason and communicate through writing, arguments and inferences
  • Use results and information to make recommendation, predictions and comment on the context
  • Able to buy a domain name, set up a website, create a mobile app, produce infographics or videos, and develop an e-commerce site
  • Secure digital assets from cyber-attacks, malware and viruses
  • Create live Facebook ad and YouTube TrueView ad campaigns
  • Understand the fundamentals of Google AdWords (search and display advertising), launch live advertising campaigns and use web analytics tools (like Google Analytics) to gather website data and create meaninful insights to improve site performance
  • Appreciate social media measurement tools and technologies, and create useful social media marketing reports & insight

Programme Structure

Programme Duration

The programme can be completed within 12 months for full-time pathway and part-time pathway.

Programme Structure

This programme consists of 8 modules, amounting to a total of 320 contact hours for both the full-time pathway and 240 hours for the part-time pathway.

Assessment and Examination

At the commencement of each module, students will be provided the assessment mode and weightings for the module. Most modules have several points of assessment, which may include assignments, tests, projects and final examinations. The examination hours are not included in total contact hours.


Programme Outline

  • Business Mathematics and Statistics
  • Management
  • Economics
  • Marketing
  • Financial Accounting
  • Digital Marketing Fundamentals
  • Getting and Engaging Online Customers^
  • Digital Measurement and Analytics^

^Pre-requisite module: Digital Marketing Fundamentals

The delivery of modules may not follow the sequence as shown and is subject to change.


Intakes

Full-time/ Part-time: January, April, July, October

 

 

Programme Details

Contact Hours

Full-Time: 320 hours

Part-Time: 240 hours

Maximum Candidature Period

Full-Time: 24 months

Part-Time: 24 months

Delivery Mode

Lectures, tutorials and project assignments will be conducted within PSB Academy campus.  

Minimum Number of Students Before a Class Commences

Minimum 25 students are required before commencement of classes. 

Admission Criteria

Local Student Admission

Admission Requirements

  • 2 GCE 'O' level passes or equivalent; OR
  • 3 GCE 'N' level passes or equivalent; OR
  • NITEC; OR
  • Candidates with other qualifications will be considered as case-by-case basis

International Student Admission

Fees

Local Student

Full-time Pathway (Local Admissions)
Total Programme Fee: S$6,420.00*

Part-time Pathway (Local Admissions)
Total Programme Fee: S$5,264.40*

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks
* Click here to view other charges for students


Financial Aid / Available Grants

Please click here to view financial aid and available grants.


International Student

Total Programme Fee (International Admissions): S$11,042.40*


* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks
* Click here to view other charges for students

Local Applicants

International Applicants