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Diploma in Media and Communications

PSB Academy


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Overview

Introduction

Mass communication is increasingly playing an influential role in modern society. The Diploma in Media and Communications is a comprehensive mass communication course designed to equip students with theoretical and practical knowledge in media and communications. It is an interdisciplinary course of study where students will examine and analyze various forms of mass media and gain useful skills in this continuously evolving media field. The course opens doors to a spectrum of careers from advertising and broadcasting to public relations and publishing. It offers students media production skills needed to work in the radio and television production field. Students will also gain understanding other fields such as management, marketing, and business ethics.

At the end of this programme, students will be able to:

  • Provide students with the theoretical and practical knowledge of mass communication
  • Develop effective written and speech communication skills to communicate ideas clearly and concisely
  • Provide students with the opportunity to collect, present and analyse data in the area of media and communications
  • Equip students with journalism skills including information gathering, news writing, and interviewing
  • Provide the theoretical and practical knowledge of business namely management, ethical decision making and marketing communications
  • Develop media production skills to be employable in production-related industries
  • Enhance the creativity, critical thinking skills, and global consciousness of students
  • Provide students the opportunity to work effectively in teams

 

Student Chapter 

Students automatically become student members of The PSB Academy Student Chapter of Institute of Public Relations of Singapore (IPRS)

Programme Structure

Programme Duration

The programme can be completed within 12 months.

Programme Structure

This programme consists of 8 modules, amounting to a total of 320 contact hours for the full-time pathway.

Assessment and Examination

At the commencement of each module, students will be provided the assessment mode and weightings for the module. Most modules have several points of assessment, which may include assignments, tests, projects and final examinations.


Programme Outline

Core Modules

  • Mass Communications
  • Written and Speech Communication
  • Principles of Journalism
  • Management
  • Marketing Communications
  • Business Ethics

Elective Path 1

  • Sound and Radio Production
  • Television and Film Production

Elective Path 2

  • Radio News Writing
  • Television News Writing

The delivery of modules may not follow the sequence as shown and is subject to change.


Intakes

Full-time: January, April, July, October

 

Progression Pathway

Upon successful completion of the diploma, graduates can advance to the Bachelor of Communication(Major in Public Relations and Journalism) awarded by The University of Newcastle Australia. 

 

Programme Details

Contact Hours

Full-Time: 320 hours

Maximum Candidature Period

Full-Time: 24 months

Delivery Mode

Lectures, tutorials and project assignments will be conducted within PSB Academy campus.  

Minimum Number of Students Before a Class Commences

Minimum 25 students are required before commencement of classes. 

Admission Criteria

Local Student Admission

Admission Requirements

The minimum entry requirements are:

  • 2 GCE 'A' Levels; OR
  • PSB Certificate in Business Management; OR
  • Mature candidates (≥30 years old with 8 years work experience); OR 
  • Candidates with other qualifications will be considered as case-by-case basis.


International Student Admission

Fees

Local Student

Full-time Pathway (Local Admissions)
Total Programme Fee: $6,291.60*

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks
* Click here to view other charges for students


Financial Aid / Available Grants

Please click here to view financial aid and available grants.


International Student

Total Programme Fee (International Admissions): S$9,972.40*

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks
* Click here to view other charges for students

Local Applicants

International Applicants