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Bachelor of Business

The University of Newcastle Australia

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The Bachelor of Business is one of the most popular and dynamic degrees offered by The University of Newcastle, Australia Faculty of Business and Law. It is a full-time program which starts with broad core courses and then progresses to one of the major sequences of study offered below:

  • Entrepreneurship and Innovation;
  • International Business;
  • Leadership & Management and Marketing;



Entrepreneurship and Innovation

The Bachelor of Business with a major in Entrepreneurship & Innovation is a programme which will allow students to gain vital skills and knowledge enabling them to think creatively and distinctively in new situations and reduce risk in professional practice. Entrepreneurship & Innovation are at the forefront of economic growth both domestically and internationally. The Entrepreneurship & Innovation gives students the confidence and skills to launch exciting new business ventures. This major can lead to a career in consultancy or management, creating success and maintaining value, across a range of organisational structures. This major provides the skills required to develop entrepreneurial ideas into successful new ventures, or work within existing businesses in a creative and innovative way.

Career Opportunities

As a graduate of this programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Social Entrepreneur
  • Business Analyst / Consultant
  • Sales and Marketing
  • Social Research Specialist
  • Community Engagement Executive/ Manager
  • Branding and Promotions
  • Business Owners
  • Business Partners
  • Sales and Marketing
  • Business Planning & Innovation
  • Marketing Research / Research and Development

International Business

The Bachelor of Business with a major in International Business is a programme that allows you to develop the skills needed to operate in a rapidly changing worldwide marketplace. As more organisations go global, specialists in international business are increasingly sought after by employers. These organisations require staff that can understand and negotiate the intricacies of conducting business with stakeholders in other countries where political, social, cultural and religious factors influence business practices. The understanding of global markets developed in the international business major is also highly valued in sectors such as finance, manufacturing, IT and energy and resources.

International business gives you an understanding of global markets and develops the skills needed to operate in a rapidly changing worldwide marketplace. This major will support careers in organisations with an international outlook, allowing you to understand and analyse the framework for global business.

Career Opportunities

As a graduate of this programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Specialists in international-related business and organizations
  • Regional / International Business Development Manager
  • Importer / Exporter
  • Foreign Affairs and Trade Officer
  • Sales & Marketing
  • Human Resource Management
  • Operations and Logistics
  • International Relations / International Trade
  • Global Entrepreneur
  • Other areas include Financial Services, Trading Sectors, Property Development,
  • Education, Tourism, Hospitality, Finance, Healthcare

Leadership & Management and Marketing

The Bachelor of Business with a major in Leadership & Management and Marketing is a programme which will groom you to be more business-savvy in order to prepare for the exciting challenges in the new economy. It is an excellent all-rounded choice for those who wish to progress in a business management career. This programme is one of the most popular and dynamic degrees offered by The University of Newcastle, Australia.

Career Opportunities

As a graduate of this programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Business Management
  • Retail Management
  • Advertising & Promotions Management
  • Industrial Relations
  • Marketing
  • Small & Medium Enterprise Management
  • Foreign Economic Relations
  • International Trade
  • International Marketing & Investments
  • Tourism & Hospitality Management

Programme Structure

Programme Duration

This programme can be completed within 28 months. With approved exemption granted by the University, it may result in shorter duration and fee reduction.

PSB Academy Diploma in Business Administration (with specific elective modules) holders can complete the programme within 16 month with exemption.

Programme Structure

  • This programme consists of 24 modules
  • 4 modules are taught in each semester/trimester

This is an accelerated programme which allows a typical 3-year programme to be completed in 2 years.


Trimester 1

(4 months)

Trimester 2

(4 months)

Trimester 3

(4 months)
1st Year 4 modules 4 modules 4 modules
2nd Year 4 modules 4 modules 4 modules

Students can opt to transfer and/ or complete their studies in Australia after a trimester completion. Student who transfers to Australia will be required to pay tuition fees applicable on-campus at the time of commencement at The University of Newcastle.

Assessment and Examination

Assessments may include assignments, tests, projects and final examinations.


Level 1 Modules

  • Accounting for Decision Makers
  • Introduction to Finance
  • Microeconomics for Business Decisions
  • Managing International Business Risk
  • Foundations of Law
  • Leisure Behaviour and Development
  • Introduction to Management
  • Introduction to Entrepreneurship and Innovation
  • Foundations of Marketing
  • Business Decision Making

Level 2 Modules

  • Intermediate Microeconomics
  • Intermediate Macroeconomics
  • Cross-Cultural Management and Negotiations
  • International Trade Logistics
  • Introduction to Human Resource Management
  • Marketing Research
  • Consumer Behaviour
  • Business Venturing
  • Entrepreneurial and Innovation Diversity
  • Leadership and Ethics

Level 3 Modules

  • Global Trade and Finance
  • International Business Strategy
  • International Human Resource Management
  • Managing Events
  • Strategic Marketing Management
  • Digital and Social Media Marketing
  • Services Marketing
  • International Marketing
  • Knowledge Management
  • Organisational Structures and Design
  • Entrepreneurial Strategy
  • Social Entrepreneurship
  • Advanced Innovation Management
  • Leading Organisational Change
  • Strategic Business Management
  • Destination Development
  • Tourism Marketing

Note: Module offerings are subject to change by the University.


Full-Time: January, May and August

Part-Time: May and August (NEW!)

Programme Details

Contact Hours

973 (average)

Maximum Candidature Period

Undergrad programme of 240 units: 8 years

Undergrad programme of 320 units: 10 years

Delivery Mode

Lectures, tutorials and project assignments will be conducted within PSB Academy's City Campus.  

Some modules may be delivered by our university partners’ teaching staff in an intensive block mode.

Minimum Number of Students Before a Class Commences

Minimum 25 students are required before commencement of classes. 

Admission Criteria

Local Student Admission

Admission Requirements

a) GCE A Level (Minimum 3 subjects in H2 level or 2 subjects at H2 level and up to 2 subjects at H1 level); OR

b) 3-year Diploma from Singapore’s Polytechnic; OR

c) PSB Academy Diploma in Business Administration; OR

d) Other diploma or equivalent qualification would be assessed on a case by case basis

Applicants with Diplomas or Advanced Diplomas in related studies from polytechnics or other recognised institutions may be considered for advance standing into the Year 2 courses. Click here to find out more on your eligibility or send your qualification to for pre-assessment.

Language proficiency

All Applicants must demonstrate that they meet the University’s English proficiency requirement. Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement through one of the following methods:

English Language Tests

1. GCSE – English Language or Literature
    IGCSE – A level English or Humanities
    Overall Scores: Minimum Grade C
2. IETLS Academic
    Overall Scores: 6.5
    Individual Skills Test: Section minimum 6.0 R/L/S/W
    Overall Scores: 550
    Individual Skills Test: TWE: 4.5
    Overall Scores: 79-93
    Individual Skills Test: R: 19-23, L: 20-23, S: 20-22 and Writing 24-26
5. PTE Academic
     Overall Scores: 58-64
     Individual Skills Test: Section Minimum 61
6. PSB CEP Level 5 (Advanced English Program)
    Students must obtain 65% or more in 3 of the 4 exams. Only one exam may be in the 60-64% range.
English language test scores must be less than 2 years old at the date of application to the University of Newcastle. Details of the policy and information on any other English tests accepted by the University can be found at:

International Student Admission


Local Student & International Student

Programme Fees: S$1,712.00 (Per Module)

16 - 20 Months (16-20 Modules)

Eligible for:

  • Local Polytechnic Diploma (Business related)
  • Advanced Diploma(Business related)
  • Or equivalent



S$27,392* - S$34,240*

 24 Months Programme (24 Modules)

 Eligible for:

  • GCE A Level
  • Local Polytechnic Diploma
  • PEI Diploma(Non-Business related)
  • or equivalent





1st Installment


2nd Installment


3rd Installment


4th Installment


5th Installment


6th Installment


Total Fees



Singaporean/PR graduates of PSB Academy are entitled fee rebates for subsequent programmes. Please contact our Programme Consultant for more information.

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fees exclude textbooks
* Click here to view other charges for students


Financial Aid / Available Grants

Please click here to view financial aid and available grants.


Local Applicants

International Applicants