Programme Enquiry

Please verify that you are not a bot

PSB Academy respects and uphold the protection of personal data in accordance with the requirements of the Personal Data Protection Act 2012. By providing your personal information, you expressly allow PSB Academy to contact you for marketing and promotional purposes as well. For more information on our privacy policy, please visit psb-academy.edu.sg/pdpa.

Bachelor of Commerce (Marketing) (PT)

University of Wollongong


Apply Now

Overview

Introduction

We witness Marketing at work in almost all aspects of our daily lives. How do consumers make decisions on the acquisition of products and services? What influences have an effect on consumers’ choices? How do businesses know what their customers want to buy and who they want to buy it from? How do businesses convince their customers to choose them over other providers?

This is the essence of Marketing - bringing   consumers, products and services together. The study of Marketing provides one with knowledge and skills to generate products and services that define customers’ needs, and position them in the market with effective promotion, pricing and distribution strategies. It is also geared towards problem-solving and management decision making, where students learn how to analyse, plan, organise, motivate and control the marketing process.

Career Opportunities

  • Social Media Marketing 
  • Content Marketing 
  • Web Analytics
  • Search Engine Marketing


Accolades


Professional Membership

Graduates may be eligible for membership of the Australian Marketing Institute (AMI) and Marketing Institute of Singapore (MIS).

Programme Structure

Programme Duration

Offered on a part-time basis, this programme allows a direct Year 2 entry and possible completion in 24 months. Applicants must provide evidence of Year 1 equivalence prior to admissions.

University of Wollongong, Australia (UOW) has formal credit for prior learning arrangements with various local and overseas institutions, which may result in shorter duration and course fee reduction. Visit here for more information.

Programme Structure

The programme consist of 16-18 modules and are jointly taught by both University of Wollongong faculty and local lecturers.

*Advanced standing credit may be granted for applicants with relevant diplomas/advanced diplomas. The number of exemptions given will depend on the relevance of the qualification to the course of study.


Assessment and Examination

Assessments may include assignments, tests, projects, and final examinations.

 

Mode of Delivery

Face-to-face

 

Requirements for Graduation

Upon successful completion of all required modules.

 

Intakes

January, May & August

Admission Criteria

Admissions Requirements

  • Relevant PSB Academy Diploma; OR
  • Relevant Polytechnic Diploma; OR
  • 3 GCE 'A' Level (H2) subjects; OR
  • 2 'A' Level (H2) subjects and 2 'A' Level (H1) subjects

English Proficiency Level

  • IELTS Overall score of 6.0 (R)6.0 (W)6.0 (L)5.0 (S)5.0
  • TOEFL (Internet-based) Overall score of 79 (R)18 (W)20 (L)17 (S)16
  • Or refer to http://www.uow.edu.au/future/international/apply/english/index.html

All applications are subject to approval by University of Wollongong.

Fees

Programme Fees

Part-time Programme

Payable fee for 18-module programme: S$30,816 (S$1,712.00 per module)

Payable fee for 16-module programme: S$27,392.00 

Payable fee for 12-module programme: S$20,544.00

 

Note:

- All fees inclusive of 7% GST and may be subject to change annually

- Programme fee excludes textbooks

- Click here to view other charges for students

- Singaporean/PR graduates of PSB Academy are entitled fee rebates for subsequent programmes. Please contact our Programme Consultant for more information.

 

Financial Aid / Available Grants

Please click here to view financial aid and available grants.

Local Applications

How to Apply

Please bring along the required documents below to come to our admission office @ PSB Academy City Campus (Marina Square) to register during our operating hours (Weekdays: 9am to 7pm and Saturday: 9am to 5pm)

  • 1 x passport-size photo (hardcopy or JPEG softcopy)
  • Copy of NRIC
  • Copy of all post-secondary/tertiary certificates and transcripts
  • Non-refundable application fee of $107

Payment Modes Accepted:

Admissions Office: Cash | Cheque | NETS | Debit Card | Credit Card