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Bachelor of Commerce (Marketing) (PT)

University of Wollongong

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We witness Marketing at work in almost all aspects of our daily lives. How do consumers make decisions on the acquisition of products and services? What influences have an effect on consumers’ choices? How do businesses know what their customers want to buy and who they want to buy it from? How do businesses convince their customers to choose them over other providers?

This is the essence of Marketing - bringing   consumers, products and services together. The study of Marketing provides one with knowledge and skills to generate products and services that define customers’ needs, and position them in the market with effective promotion, pricing and distribution strategies. It is also geared towards problem-solving and management decision making, where students learn how to analyse, plan, organise, motivate and control the marketing process.




Professional Recognition

Graduates of the course are eligible for membership of the following:

  • Australian Marketing Institute (AMI)
  • Marketing Institute of Singapore ( MIS)

Programme Structure

Programme Duration

This is a 2 year part-time programme.

Programme Structure

This programme comprises of 16 modules which includes 8 major modules and 8 electives. 

Note: Students may be required to undertake additional modules if deemed necessary upon assessment by the University.



Core Subjects

  • Accounting Fundamentals in Society
  • Principles of Responsible Business
  • Statistics for Business
  • Economic Essentials for Business
  • Introductory Principles of Finance
  • Marketing Principles
  • Introduction to Management
  • Accounting in Organisations
  • Integrative Business Capstone

Major Subjects

  • Introductory Marketing Research
  • Consumer Behaviour
  • Marketing Effectiveness
  • Digital Marketing
  • Integrated Marketing Communications Strategy
  • International Marketing
  • Marketing Strategy
  • Tourism Marketing

Elective Subjects

  • Principles of Supply Chain Management
  • Strategic Management
  • Organisational Behaviour
  • Continuous Quality Improvement
  • Organisational Analysis
  • Management of Change
  • Responsible Leadership

Note: Module offerings are subject to change by the University.



Part-time: January, May & August

Programme Details

Contact Hours

Part-Time: 640 hours

Maximum Candidature Period

Maximum of 10 years to complete the BComm. However, it is strongly advised to finish within 7 years.

Delivery Mode

Lectures, tutorials and project assignments will be conducted within PSB Academy's City Campus.  

Some modules may be delivered by our university partners’ teaching staff in an intensive block mode.

Minimum Number of Students Before a Class Commences

Minimum 25 students are required before commencement of classes. 

Admission Criteria

Local Student Admission

Admission Requirements

  • Relevant PSB Academy Diploma; OR
  • Relevant Polytechnic Diploma; OR
  • 3 GCE 'A' Level (H2) subjects; OR
  • 2 'A' Level (H2) subjects and 2 'A' Level (H1) subjects; OR
  • Mature candidates (≥30 years old with 8 years work experience)

All applications are subject to approval by University of Wollongong.

Applicants with Diplomas or Advanced Diplomas in related studies from polytechnics or other recognised institutions may be considered for exemptions. Click here to find out more on your eligibility. 

International Student Admission


Local Student

Programme fee: S$1,712.00 (Per Module)

Depending on the number of exempted modules granted, the programme fee may vary from $20,544 (12 modules) to $30,816 (18 modules).




1st Installment (3 modules)


2nd Installment (3 modules)


3rd Installment (3 modules)


4th Installment (3 modules)


5th Installment (3 modules)


6th Installment (3 modules)


Total Fees 



Singaporean/PR graduates of PSB Academy are entitled to fee rebates for subsequent programmes. Please contact our Programme Consultant to check on your eligibility.

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks
* Click here to view other charges for students

Financial Aid / Available Grants

Please click here to view financial aid and available grants.

Local Applicants