Solution Sales Strategies and Skills
Solution Selling Strategies programme is designed to help sales professionals and sales managers increase sales effectiveness without unnecessary moves that will be more costly in the long run. The sales process learnt in this workshop will help sales professionals probe to discover the unique needs and real issues of each customer and link solutions to create impact on sales. This highly motivational programme provides sales professionals a methodology that is systematic, comprehensive, and consultative and customised to create impact on sales.
Key Benefits
• Identify critical skills of professional salespeople
• Develop compelling sales presentations
• Analyse each situation and provide customer-focused solutions
• Synchronise sales tactics and techniques with customers' buying style and help them to make buying decisions
• Utilise the right sales strategy and tools to provide solutions for different customers and situations
Course Content
• Critical Factors for Success in Solution Selling
• Seven Basic Skills in Solution Selling
• The Solution Sales Process
• Solution Selling Toolkit - The Right Tools
• Understanding Personalities and Behaviours in the Sales Cycle
• Behaviour Focused Sales Strategies
• Five Strategies to Influencing Buyers
• Presenting Compelling Solutions to Close the Sale
• Managing Objections to get to the Solution Stage
• Communicating Calue and Recommended Solutions to Customers
• Effective Probing and Questioning Techniques
• Using the Quadrant Solutions Approach
• Listening Skills to Identify the Right Solution to Match Buying Need
• Creative Sales Solutions to Meet Different Needs
Learning Methodology
This experiential workshop is facilitated through a variety of adult learning techniques, role-plays, lectures, group discussion, situational analysis, exercises and participants’ presentations.
Who Should Attend
Sales Professionals, Sales Engineers, Consultants selling professional services or solutions, Entrepreneurs, Sales and Business Development Managers and Marketing Executives.
Course Details
Duration: 2 days (14 hrs)
Time: 9am - 5pm
(Available as a customised in-company programme only.)