Key Account Sales and Management Skills
We face a future of increasing complexity, exploding information flows and greater uncertainty. Like a game of chess, smart management requires intelligent strategies without unnecessary moves that will cost you in the long run. This inspirational programme will provide you and your team with the right strategies and skills to identify opportunities and respond effectively. It will capture your imagination and give you the performance language and tools needed to bring others with you on a high performance journey.

Key Benefits

• Equip salespeople with key account selling skills
• Develop compelling key account sales presentations
• Utilise the right sales strategy and tools to provide solutions for different customers and situations
• Synchronise sales tactics and techniques with customers' buying style and help them make buying decisions
• Analyse each situation and provide customer-focused solutions

Course Content
• Critical Skills for Key Account Sales
• Strategies for Key Account Sales
• Consultative Sales Approach
• Ways to Develop Profitable Partnerships
• Pinpointing Key Account Penetration Opportunities
• Planning Individual Account Penetration
• Partnering for Profits
• Using the Right Tools and Techniques
• Understanding Key Account Decision-Making Process
• Techniques to Presenting Solutions
• Team Sales Approach
• Creating Impact Through Behaviour Focused Communication
• Influencing Key Account Decision Makers
• Closing Strategies for Key Accounts

Learning Methodology
This experiential workshop is facilitated through lectures, group activities, discussions, role-play, case studies and situation analysis.

Who Should Attend
Sales Professionals, Sales Engineers, Consultants selling professional services or solutions, Entrepreneurs, Sales and Business Development Managers and Marketing Executives

Course Details
Duration: 2 days (14 hrs)
Time: 9am - 5pm
Course Fee: $470.80 (Incl. 7% GST)