Coventry University

Bachelor of Arts with Honours in Digital Marketing

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Introduction

This digital marketing degree course imparts valuable skills for students to build a digital presence, grow their social media and online reputation, craft creative advertisements on various digital platforms. Students will also learn about digital analytics and e-CRM (electronic customer relationship management) so that their investments are justified.

Students work on real-life business case studies, so that they can grow their digital marketing expertise and innovation to connect customers, products, services and brands.

Course Highlights

Digital Marketing Skills

Acquire knowledge on digital marketing and analytics platforms.

Digital Marketing Portfolio

Validate your skills with a digital marketing research project.

Direct Entry to Academic Year 2

Stand to enjoy module exemptions and possible completion of a UK Honours degree in 16 months, with a relevant polytechnic or private diploma qualification.

Learn From Industry Practitioners

Gain professional insights from our experienced lecturers.

Potential Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

Business Development & Consultancy
Business Operations
Digital Marketing & E-commence
Entrepreneurship
Management
Public Relations & Corporate Communications

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Coventry University
Bachelor of Arts with Honours in Digital Marketing
Highest Qualification

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Programme Consultants

Vanessa Thao

0900 - 1930 (Monday - Friday) - City Campus

Tan Pei Ni

0900 - 1930 (Monday - Friday) - City Campus