Are you looking to study at PSB Academy, but find yourself getting confused by the wide variety of programmes on offer? To help you narrow down your choices, we present you a brief introduction on the various disciplines to help you make a more informed decision. Let’s get started!
1) Business Management
Business is a popular field of study for many, and with good reason! Business courses touch on a broad range of business-related aspects that are applicable across all industries. You’ll learn a little bit of everything from business operations and human resource to marketing, which opens up numerous job possibilities after graduation.
PSB Academy students can choose to do a general business course or one with specialisations at the certificate/diploma/degree level and pursue a Master of Business Administration or the Master of Science in Engineering Business Management to further their prospects.
2) Accounting and Finance
Accounting revolves around the creating, managing, and analysing of financial reports. If you want to work in accounting, you’ll need more than just a knack for numbers! You must have a deep understanding of accounting principles and theories, which is why accounting studies are so important. You also need to be extremely detail-oriented and organised.
On the other hand, individuals seeking to work in finance services roles will be exposed to a world of risk management, investment banking, personal financial advisory, and more. The finance sector is highly challenging and yet rewarding; individuals with strong interpersonal and analytical skills will have an edge over their peers.
Fascinated by what makes people tick? Like exercising your creativity, and possess an analytical mind? Perhaps you’ll fall in love with marketing, a function indispensable to any organisation! A marketing course teaches you how to create relationships with customers or target audiences, along with ways to identify and promote the value of products and services. You’ll study exciting modules covering key marketing components such as digital marketing and learn how to develop integrated marketing communications strategies to drive enterprise growth.
4) Media and Communications
If you’re interested in going into public relations, advertising, or mass communications, then media and communications is where you’ll feel right at home. You’ll study how information is conveyed, explore the role and impact of media on society, and uncover both the latest digital media and effects of various communication formats.
You’ll also receive hands-on training that will help you create your own content and strengthen your practical skills. Media and communication graduates are particularly strong in storytelling, creativity, and communication, making them versatile and valuable anywhere.
5) Logistics and Supply Chain Management
The field of logistics and supply chain management is integral to the movement of goods and resources. There are a lot of exciting developments in store for this industry, from the onset of Industry 4.0[i] to the Belt and Road initiative that will connect Asia and Europe through physical infrastructure. If you’d like to work in a thriving sector and the opportunity to work with emerging technologies, this could be the field for you.
As career options in logistics and supply chain management are diverse and varied, a course will help you gain an overview of the field and a better idea of what to specialise in. Will you take a shine to warehouse and inventory management? Or are you better suited for project management? Explore and find out!
6) Human Resources
A company’s greatest asset is their human capital, and it is the role of the human resources (HR) department to attract, manage and develop capable staff. HR professionals oversee recruitment, learning and talent development, compensation and benefits, conflict resolution, and help shape a company’s culture.
They can also act as business partners, working closely with an organisation’s senior leaders to develop HR strategies that align with business priorities and objectives. If you find satisfaction from empowering others and are keen on making a difference, you definitely won’t regret pursuing a career in HR!
7) Hospitality and Tourism
Do you enjoy interacting with others or meeting new people? Good at thinking on your feet and overcoming sudden challenges? You might fit the fast-paced hospitality and tourism industry, which gives you the opportunity to work all around the world in a multicultural environment!
Hospitality and tourism students will graduate with highly transferable skills in areas such as communication, service, and business management. You could find yourself working in a wide variety of fields, from business operations to food services and management—or even entrepreneurship!
Found a discipline that interests you? That’s great! You can head over to our course pages to find out more, and feel free to contact our friendly consultants if you have further queries. In the meantime, do stay tuned for Part 2!