By 2025, the Southeast Asia internet economy is projected to hit S$360 billion, with e-Commerce, food delivery and digital financial services driving the growth. With the advancement of technology, comes the need for skilled individuals to join the digital economy. But are you ready with the relevant skills needed for the digital economy in Singapore?
Read on to find out the top digital literacy skills you need to thrive in the digital economy.
1. Data Analytics
From heart rates and fitness goals to favourite songs and movie preferences, data is everywhere. No longer limited to just technological companies, businesses are now using data to understand business trends, craft better marketing strategies, or just simply to collect insight on user data.
With the flood of information, businesses in the digital economy require data analysts and data scientists to make sense of the data in order to formulate better strategies to scale higher. This is why mastering data analytics will pay off in the long run if you plan to work in companies that are part of the digital economy. Not only will you acquire up-to-date data analysis techniques with Microsoft Excel, IBM SPSS and R Programming, but you will also hone your problem-solving skills.
2. Fintech
The pandemic has forced consumers and businesses to turn to digital channels, accelerating the adoption of digital payments in Singapore. Not just within the financial sector, fintech has also gained prominence in other sectors such as supply chain, e-commerce and healthcare.
According to Anton Ruddenklau, KPMG’s Global Fintech Co-Lead, Fintech is a popular investment now, and it is not expected to change anytime soon as more fintech hubs attract investments. As such, it definitely pays to study fintech in this day and age as it will allow you a greater range of career options since you will be well versed in financial and technological knowledge. Partially developed by FinTech Academy, the fintech diploma will help you to gain insight to the technology while leveraging financial technology to drive product service innovation and processes, and improve customer experience.
3. Cybersecurity
As technology evolves and more businesses move their operations online, the need for qualified cyber security professionals to protect businesses from cyber-attacks increases, especially during this time where cyber attacks are a dime a dozen. Getting a grasp on cyber security equips you with the skills to defend computers, servers, mobile devices, electronic systems, networks and data from malicious attacks.
With a Diploma in Network Defence and Forensic Countermeasures that offers selected modules developed by EC-Council, you will be able to apply your skills and expertise in a myriad of industries since most businesses are going digital now.
4. Digital Marketing
As the internet becomes more accessible, people are spending a lot more time online. According to Digital 2021: The Evolution of The Digital Landscape in Singapore, people in Singapore spend an average of 8 hours and 7 minutes a day online. As consumers rely more on the internet to search for information, many businesses recognise the need to shift their marketing strategy online.
With businesses adjusting their digital marketing strategy constantly, employers are looking for digital marketing professionals who can keep track with the ever-changing digital landscape and consumer demands. In fact, according to the NTUC LearningHub’s Employer Skills Survey 2021, digital marketing is the top digital skill employers are looking for when hiring.
A digital marketing course that allows you to earn an academic diploma and a Google Analytics certificate will help you acquire digital marketing techniques necessary for you to thrive in a digital economy.
5. Blockchain
While blockchain may seem like a buzzword in recent years, but it was first introduced in 2008 as part of a proposal for a virtual currency system, giving birth to Bitcoin, the first blockchain technology application. Fast forward 13 years later, the blockchain market is expected to grow to US$67.4 million by 2026. The extensive use of blockchain solutions in the banking and cybersecurity industries coupled with high adoption for payment, smart contracts, and digital identities are a few drivers that contributed to the rapid growth rate.
As the popularity of blockchain technology continues to increase, arming yourself with a blockchain diploma will be beneficial in the digital economy. Through this diploma, you will also gain student membership with ACCESS, allowing you to connect with professionals from the blockchain industry and community.
6. Content Creation
Whether is it through mass communication, journalism or social media, businesses today rely on numerous media platforms, traditional and digital, to create brand awareness, connect with their audiences and forge a strong community. And with the rise of social media platforms such as Instagram and TikTok, businesses are looking for social media practitioners who can effectively navigate and keep up with the dynamic social media space.
Advertisers will continue to flood the digital spaces with marketing messages. Therefore, learning to create compelling social media content is a practical skill that will be advantageous. Partnering Nas Academy for the social media pathway, the Diploma in Media and Communications will impart content creation skills necessary to cut through the advertising noise.
7. Programming
Living in a digital era, businesses rely heavily on computer systems, networks and other IT infrastructures to function properly. Covid-19 has also proliferated the number of businesses adopting digital technologies, resulting in a greater demand for ICT professionals. Based on the Job Vacancies 2020 report, IT development roles such as software, web & multimedia developers and systems analysts are seeing rising demand in recent years.
Demand for ICT professionals will continue to surge as Singapore becomes a Smart Nation and more firms digitalise their business. There is no better time than now to arm yourself with an IT Diploma that gives you an option to earn an additional EC-Council certification on top of a diploma.
Ready Yourself for The Digital Economy at PSB Academy
Here at PSB Academy, our variety of diplomas will equip you with relevant technical knowledge and skills to prepare you for the digital economy. Find out more about our courses online now.
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