This Diploma in Business Administration (Digital Marketing) course helps students acquire the working knowledge for both businesses and digital marketing techniques such as paid search advertising, display advertising, email marketing, search engine optimisation (SEO) and social media marketing on Facebook, Instagram, YouTube and LinkedIn.
Students will be awarded the Google Analytics Certification after they complete the Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop. Students must pass the GAIQ and the coursework to successfully pass the Digital Analytics module.
Upon completion of this course, students can further their degree studies with our partner universities (subject to the university’s entry requirements).
Earn both a diploma and a Google Analytics certificate
Direct Entry to University
Receive exemptions when you advance to a degree with us; subject to the university’s approval.
Learn From Industry Experts
Gain industry insights with our industry-experienced lecturers.
Potential Career Opportunities
Graduates may choose to pursue a future (but not limited to) in these departments/industries: