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Programme Overview

  • Academic Level

    Diploma Course

  • Study Modes

    Full-Time, Part-Time (or opt for Online)

  • Course Duration

    Full-Time: 9 - 12 months
    Part-Time: 12 months

  • Intake Months

    Full-Time: Jan, Feb, Mar, Apr, May, Jul, Aug, Oct, Nov
    Part-Time: Jan, Apr, Jul, Oct

  • Estimated Course Fees

    Full-Time: S$7,673.60
    Part-Time: S$6,540.00

  • Mode of Delivery

    Blended Learning (City Campus & Online)
Overview

Introduction

Our Diploma in Business Administration (Digital Marketing) covers key areas such as paid search, display advertising, email marketing, SEO, and social media marketing on platforms like Facebook, Instagram, YouTube, and LinkedIn.​​ You’ll also be awarded the Google Analytics Certification upon completing the Google Analytics Individual Qualification (GAIQ) exam as part of the Digital Analytics module. Develop the ability to analyse marketing data and derive actionable insights to improve ROI and marketing effectiveness.​​ By the end of this digital marketing diploma, you will:​

  • Understand core digital marketing principles​
  • Apply digital marketing techniques to real-world scenarios​
  • Develop skills in social media and SEO to boost online presence​
  • Be able to analyse and improve digital marketing performance using web analytics​​

Choose to study full-time or part-time and enjoy a flexible mix of online and in-person learning, or opt for a 100% online diploma. Upon completion, you can choose to further your studies with a degree from our university partners.*

*Subject to university's approval.

Course Highlights

  • Dual Certification Advantage

    Achieve both a marketing diploma and a Google Analytics certification to boost your credentials and enhance your marketability.

  • Direct Entry to University

    Advance directly into Year 2 or 3 of a Bachelor’s Degree with our university partners or receive module exemptions; subject to university’s approval.

  • Flexible Learning Modes

    Study full-time or part-time with a mix of online and in-person classes, or opt for a 100% online diploma.

  • Industry-Relevant Skills

    Gain in-demand digital marketing skills that enhance your employability, as businesses of all sizes seek experts to drive their online growth.

  • Learn from Industry Practitioners

    Benefit from the expertise of lecturers who bring industry knowledge into the classroom.

Student Stories

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    Through the diploma, I gained hands-on experience with essential digital marketing tools like Google Analytics and social media platforms, learning how to track performance and analyse audience insights.
    Lim Charlene Hui Collado
    Alumni Class of 2025 | School of Business and Management
    Diploma in Business Administration (Digital Marketing), PSB Academy
    View More Stories
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    The digital marketing diploma not only provided me with in-depth knowledge in digital marketing but also included essential subjects like financial management, marketing, and accounting, all of which are instrumental for my future career.
    Lee Junyeong
    Alumni Class of 2024 | School of Business and Management
    Diploma in Business Administration (Digital Marketing), PSB Academy
    View More Stories
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    Learning tools like Google Analytics was particularly exciting, as it provided valuable insights into website performance – a skill I know will be crucial in my career.
    Wong Yu En
    Alumni Class of 2023 | School of Business and Management
    Diploma in Business Administration (Digital Marketing), PSB Academy
    View More Stories
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    PSB Academy not only provides quality education which helps its students grow but also provide us with non-academic services to ensure our well-being and potential maximisation.
    Naman Berry
    Alumni Class of 2023 | School of Business and Management
    Diploma in Business Administration (Digital Marketing), PSB Academy
    View More Stories
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    I particularly enjoyed the Digital Analytics module, which allowed me to delve into Google Analytics and enhance my understanding of its functionalities.
    Christopher Kho Jia Hao
    Alumni Class of 2023 | School of Business and Management
    Diploma in Business Administration (Digital Marketing), PSB Academy
    View More Stories
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    The course components focused on business management, Google Analytics, and marketing, which provided me with comprehensive and in-depth knowledge. I found this knowledge invaluable for application in my current job.
    Lynette Tung
    Alumni Class of 2021 | School of Business and Management
    Diploma in Business Administration (Digital Marketing), PSB Academy
    View More Stories
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    The learning environment at PSB Academy is conducive and the lecturers were always ready to help whenever I had questions.
    Eric Lee Chun Meng
    Alumni Class of 2021 | School of Business and Management
    Diploma in Business Administration (Digital Marketing), PSB Academy
    View More Stories
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    After graduating and updating my highest education, I am grateful to have received numerous invitations from recruiters on roles aligned to digital marketing.
    Nashrulhaq Bin Mohamed Indra
    Alumni Class of 2021 | School of Business and Management
    Diploma in Business Administration (Digital Marketing), PSB Academy
    View More Stories
View More Stories

Duration

Students will be studying 9 modules, and are expected to complete the course within 12 months with possible completion in 9 months.

Learning Mode

Blended (City Campus & online)

Modules

  • Academic Reading and Writing 2
  • Business Decision Making
  • Digital Marketing Strategy
  • Digital Engagement and Loyalty
  • Digital Analytics^
  • Macroeconomics
  • Management
  • Marketing
  • Principles of Accounting

^Students need to take the Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop.

The delivery of modules is subject to change and may not follow the sequence as shown above.
Read more about the modules here.

Lesson Duration
On average 2 - 3 hours per session

Intakes

  • January
  • February
  • April
  • May
  • July
  • August
  • October
  • November

Minimum Class Size
8

Modes of Assessment
Assessment of this programme includes assignments, projects, online quizzes, written examinations and Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop.

Maximum Candidature
24 months

Graduation Requirements

In order to graduate and progress to our Degree programmes, students have to:

  • complete and pass the modules stipulated in the course structure
  • fulfil attendance requirement

Duration

Students will be studying 9 modules, and are expected to complete the course within 12 months. 

Learning Mode

Blended (City Campus & online)

Modules

  • Academic Reading and Writing 2
  • Business Decision Making
  • Digital Marketing Strategy
  • Digital Engagement and Loyalty
  • Digital Analytics^
  • Macroeconomics
  • Management
  • Marketing
  • Principles of Accounting

^Students need to take the Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop.

The delivery of modules is subject to change and may not follow the sequence as shown above.
Read more about the modules here.

Lesson Duration
On average 2 - 3 hours per session

Intakes

  • January
  • April
  • July
  • October

Minimum Class Size
8

Modes of Assessment
Assessment of this programme includes assignments, projects, online quizzes, written examinations and Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop.

Maximum Candidature
24 months

Graduation Requirements

In order to graduate and progress to our Degree programmes, students have to:

  • complete and pass the modules stipulated in the course structure
  • fulfil attendance requirement

Academic Requirements

  • Obtained at least a pass grade at A-Level in any 2 subjects; OR
  • PSB Academy Certificate in Business Management; OR
  • Mature candidates (≥30 years old with 8 years work experience); OR
  • Candidates with other qualifications will be considered as case-by-case basis

Minimum Age Requirement

  • 16 years old

English Language Requirement

  • GCE ‘O’ level English (grade 1 to 6); OR
  • IELTS score of 5.5; OR
  • PSB Academy's Certificate in English Proficiency Level 5; OR
  • PSB Academy English Proficiency Test; OR
  • An equivalent English language qualification

International Qualifications

View International Qualifications

Academic Requirements

  • Obtained at least a pass grade at A-Level in any 2 subjects; OR
  • PSB Academy Certificate in Business Management; OR
  • Mature candidates (≥30 years old with 8 years work experience); OR
  • Candidates with other qualifications will be considered as case-by-case basis

Minimum Age Requirement

  • 16 years old

English Language Requirement

  • GCE ‘O’ level English (grade 1 to 6); OR
  • IELTS score of 5.5; OR
  • PSB Academy's Certificate in English Proficiency Level 5; OR
  • PSB Academy English Proficiency Test; OR
  • An equivalent English language qualification

Course Fees

Singapore-based Students

  • Course Fee: S$7,673.60
  • Progressing Student Rate (After Rebate): S$6,906.24

International Students

  • Course Fee: S$13,080.00

Other Mandatory Fees

Singapore-based Students

  • Application Fee:
    • New Students: S$160.00
    • Progressing Students: Application fee is waived
  • Student Development and Administration Fee:
    • New Students: S$430.00
    • Progressing Students: S$430.00

International Students

  • Application Fee:
    • New Students: S$490.00
    • Progressing Students: Application fee is waived
  • Student Development and Administration Fee:
    • New Students: S$1,280.00
    • Progressing Students: S$580.00

Miscellaneous Fees

View Miscellaneous Fees

Course Fees

Singapore-based Students

  • Course Fee: S$6,540.00
  • Progressing Student Rate (After Rebate): S$5,886.00

Other Mandatory Fees

Singapore-based Students

  • Application Fee:
    • New Students: S$160.00
    • Progressing Students: Application fee is waived

Miscellaneous Fees

View Miscellaneous Fees

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