PSB Academy

Professional Certificate in Digital Marketing

Introduction

Depending on your interests or professional needs, you may choose to apply for any one of these digital marketing certificate courses stated below:

Digital Marketing Analytics (2 days/15 hours)
This course introduces students to web analytics tools, social media measurement tools and e-commerce analytics. Students will also learn how to apply the digital measurement tools to create reports to guide marketing decision making.

Digital Marketing Tools and Techniques (2 days/15 hours)
The course introduces students to the Internet, social media and mobile revolution that changed the way businesses conduct their marketing activities. Students will learn how to buy a domain name, set up a website, create a mobile app, produce infographics or videos and develop an e-commerce site.

Social Media Marketing (2 days/15 hours)
Students will learn how to create Facebook, YouTube and Google Ads campaigns, and apply online acquisition and engagement channels to drive traffic to the digital assets (website, mobile application and social media pages).

Upon completion of the three courses stated above, you will be certified with the Professional Certificate in Digital Marketing from PSB Academy.

About Union Training Assistance Programme (UTAP)

UTAP is a training benefit for NTUC members to defray their cost of training.

NTUC members enjoy 50% ^unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP.

To be eligible for the funding, student will need to complete all 3 courses under the Professional Certificate in Digital Marketing.

Visit UTAP website to choose from the courses available on the course directory.

Funding Validity Period: 13 Mar 2020 – 31 Mar 2021

^Unfunded course fee refers to the balance course fee payable after applicable government subsidy. This excludes GST, registration fees, misc. fees etc.

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Programme Consultants

Nina Darwisyah

1000 - 1900 (Monday - Friday) - City Campus