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Carrie Pang
Studying with Coventry University at PSB Academy provided me with a strong, internationally recognised business education that was both structured and industry-relevant. The curriculum was progressive and practical, designed to build analytical depth while ensuring real-world application.
The programme significantly strengthened both my strategic and analytical mindset. Modules such as Global Business Strategy and Digital Marketing for International Business enhanced my understanding of market positioning, competitive landscapes, and industry trends. This enables me to evaluate how different academic pathways position individuals within the broader job market.
Business Research Methods and the Business Research Project were particularly impactful. They trained me to analyse data critically and develop evidence-based recommendations. I now apply this structured approach in my work, ensuring that my guidance is well-reasoned, supported by research, and strategically sound.
Additionally, Project Management in Practice and Innovation Management and Entrepreneurship strengthened my planning abilities and encouraged creative problem-solving. Overall, the programme provided strong business fundamentals and the confidence to navigate complex decisions with clarity and structure.