Student Stories

Digital marketing has evolved drastically with time. And the internet has expanded considerably too. This was why I wanted to switch from sales to a digital marketing career. I came across PSB Academy and eventually took a part-time digital marketing diploma.

After completing my digital marketing diploma, I progressed to Coventry University’s Digital Marketing degree as I wanted to experience a curriculum from an overseas university. Moreover, the module exemptions will allow me to graduate faster. But the main factor that motivated me to continue my education journey is that it will equip me to be better qualified in the industry. While not all jobs require tertiary education, having the right qualification will make you stand out. If you are qualified for the position, you have the upper hand.

I’ve learned how to use adobe software, which aided me when I create content for my company’s social media platforms. In my degree, I learned valuable skills such as building a digital presence while growing a company’s social media and online reputation. Not forgetting digital analytics and e-CRM, which helped my company manage its investments and justify the return of investments when running digital campaigns. All these knowledge and skillsets helped me grow as a digital marketing professional in my company.