This digital marketing degree course imparts valuable skills for students to build a digital presence, grow their social media and online reputation, craft creative advertisements on various digital platforms. Students will also learn about digital analytics and e-CRM (electronic customer relationship management) so that their investments are justified.
Students work on real-life business case studies, so that they can grow their digital marketing expertise and innovation to connect customers, products, services and brands.
360° Digital Marketing Skills
Acquire knowledge on modern digital marketing and analytics platforms
Validate your skills with a digital marketing research project
Prepare for your Future
Learn career planning and skills to market yourself
Direct Entry to Academic Year 2
Enjoy module exemptions with a diploma qualification and complete in 16 months (Applies to maximum exemptions from registered duration of 24 months & subject to university approval)
Learn from Industry Experts
Gain industry insights with our industry-experienced lecturers
Potential Career Potentials
Graduates may choose to pursue a future (but not limited to) in these departments/industries: