Coventry University

Bachelor Of Arts With Honours In Digital Marketing

Introduction

This digital marketing degree course imparts valuable skills for students to build a digital presence, grow their social media and online reputation, craft creative advertisements on various digital platforms. Students will also learn about digital analytics and e-CRM (electronic customer relationship management) so that their investments are justified.

Students work on real-life business case studies, so that they can grow their digital marketing expertise and innovation to connect customers, products, services and brands.

Course Highlights

360° Digital Marketing Skills

Acquire knowledge on modern digital marketing and analytics platforms

Digital Portfolio

Validate your skills with a digital marketing research project

Prepare for your Future

Learn career planning and skills to market yourself

Direct Entry to Academic Year 2

Enjoy module exemptions with a diploma qualification and complete in 16 months (Applies to maximum exemptions from registered duration of 24 months & subject to university approval)

Learn from Industry Experts

Gain industry insights with our industry-experienced lecturers

Potential Career Potentials

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

Business Development & Consultancy
Business Operations
Digital Marketing & E-commence
Entrepreneurship
Management
Public Relations & Corporate Communications

Enquire Now

Institution
Course
Highest Qualification

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Programme Consultants

Mahendra

0930 - 1930 (Monday - Friday) - City Campus

Vanessa Thao

0900 - 1930 (Monday - Friday) - City Campus

Tan Pei Ni

0900 - 1930 (Monday - Friday) - City Campus