Key Takeaways
- Digitalisation in business has transformed—and continues to transform—how companies operate, from automating tasks to enhancing customer experiences through AI, cloud computing, and data analytics.
- This shift is creating a host of new job roles, particularly in AI, programming, and cybersecurity.
- Roles such as AI scientist, applications programmer, and cyber risk specialist are increasingly in demand as Singapore’s job market continues to evolve.
Digitalisation in Business Is Here—Are You Ready for It?
From chatbots to cloud computing and AI-generated insights, digitalisation in business isn’t on the horizon—it’s already here! In Singapore, over 90% of Small and Medium-Sized Enterprises (SMEs) have adopted digital solutions across areas like cybersecurity, e-commerce, and data analytics. More than just an efficiency boost, these tools are helping redefine how companies work, connect with customers, and hire talent.
As industries evolve to stay ahead in a tech-first world, so do the roles they need to fill. Let’s take a closer look at how digitalisation in business is changing the game—and the careers that are rising with it.
How Digitalisation Has Transformed the Way Businesses Operate
Businesses today look entirely different from just a few years ago. With emerging tech trends like AI, cloud and mobility, and agile IT ecosystems, digitalisation in business has made everything faster, smarter, and way more connected. Here’s a look at how things have changed:
Customer Support
- Then: Call a hotline, press 1 for English, then wait… and wait… for someone to pick up.
- Now: Get instant answers from AI-powered chatbots, available 24/7—no hold music required.
Team Collaboration
- Then: Endless email threads and in-person meetings to sync up with teammates.
- Now: Cloud-based platforms let teams collaborate across time zones in real time, with everything in one place.
Marketing & Sales
- Then: Blanket email blasts and one-size-fits-all campaigns.
- Now: Personalised customer journeys powered by data, automation, and AI recommendations.
As digital tools continue to evolve, so do the ways companies operate—and the people they need to keep things running.
3 Emerging Job Roles in a Digitally Driven Economy
At the same time, digital transformation in businesses comes with a surge in new job scopes. According to the Shortage Occupation List (SOL) published by Singapore’s Ministry of Manpower (MOM), several IT-related careers are experiencing talent shortages in 2025. Here’s what’s in demand.
1. AI Scientist or Engineer
AI scientists and engineers are the minds behind intelligent systems that automate decisions, uncover insights, and drive innovation. From automation and chatbots to Netflix’s recommendation engines, their work powers the technologies that shape our everyday experiences.
With more than 7,200 SMEs in Singapore embracing AI-enabled solutions, having a solid foundation in this field can give you a competitive edge. For example, the Bachelor of Engineering Honours in Robotics and Artificial Intelligence, offered by the University of Hertfordshire at PSB Academy, provides hands-on experience in building robots and smart systems. You’ll learn everything from basic circuitry to advanced automation. Plus, the course is designed with input from industry players like ABB and Ocado, ensuring that what you learn stays relevant to the real world.
2. Applications or Systems Programmer
Every digital platform—whether it’s a food delivery app or a cloud-based dashboard—relies on programmers to make it work. These professionals work behind the scenes, writing, testing, and maintaining the code that powers the world.
As digitalisation in business ramps up, so does the demand for skilled programmers. IT courses in Singapore, such as those offered at PSB Academy, can be a solid starting point, covering programming languages, systems analysis, and software development—skills that are relevant to a range of tech-driven roles.
3. Cyber Risk Specialist
As more businesses move online, they’re also opening the door to more cyber threats. From phishing scams to data leaks, the risks are getting more sophisticated—and so is the need for people who can tackle them head-on. That’s where cyber risk specialists come in. They’re the ones scanning for weak spots, tightening security, and making sure companies stay on the right side of data protection laws.
If you’re looking to explore this field, PSB Academy offers cybersecurity courses for beginners in Singapore. From diploma to master’s programmes, our courses cover key areas such as network defence, digital forensics, and database design and modelling—giving graduates the tools to understand and respond to real-world cyber threats that businesses need to deal with today.
Conclusion: Adapting for Future Jobs in the Digital Economy
Digitalisation in business isn’t just a trend—it’s reshaping the entire world of work as we know it. From the tools we use to the roles we step into, technology is redefining what it means to stay relevant in today’s economy.
Whether you’re just starting out or thinking about a career shift, navigating this change means building a mix of digital skills, adaptability, and a forward-thinking mindset. At PSB Academy, we offer a wide range of programmes—from IT courses to cybersecurity qualifications—to help learners develop these capabilities and prepare for the demands of today’s technology-driven careers.
Curious about your options? Contact us to learn more about the courses that could shape your future.
TOP