The Bachelor of Business (Marketing and International Business) programme holistically educates students with a focus on five key objectives: digital proficiency, professional collaboration, innovative problem-solving, effective communication, and in-depth subject knowledge, preparing them for success in the dynamic global business environment. Graduates of this program will be well-prepared to embark on a career in business, with a strong foundation in marketing and international business. They will demonstrate a deep understanding of the field's core concepts and practical skills necessary for success.