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Diploma in Business Administration (Digital Marketing)

PSB Academy


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Overview

Introduction

The programme offers an applied appreciation of core business disciplines such as accounting, economics, management, marketing and business statistics, with a particular emphasis on online acquisition tools like paid search advertising, email marketing, display advertising and search engine optimization (SEO). Students will be equipped with Social Media Marketing knowledge, the ability to use mainstream social media platforms like Facebook, Instagram, YouTube and LinkedIn to generate leads, create engagement and buzz, and derive data & insights to improve digital marketing ROI. 

At the end of this course, participants will be able to

  •     Understand the various functions and activities of business
  •     Appreciate and apply relevant business theories and tools to assist in decision-making
  •     Understand and apply Social Media Marketing concepts and tools, including search engine optimisation (SEO) and paid search advertising
  •     Use Social Media Marketing channels like Facebook, Instagram, YouTube, LinkedIn and other social media platforms
  •     Understand the basics of web analytics such as tracking referral sources, improving web design and identifying visitor preferences

Programme Structure

Programme Duration

The programme can be completed within 12 months.

Programme Structure

This programme consists of 8 modules, amounting to a total of 320 contact hours for the full-time pathway and 240 hours for the part-time pathway.

Assessment and Examination

At the commencement of each module, students will be provided the assessment mode and weightings for the module. Most modules have several points of assessment, which may include assignments, tests, projects and final examinations.


Programme Outline

Core Modules

  • Business Decision Making
  • Management
  • Macroeconomics
  • Marketing
  • Principles of Accounting
  • Digital Marketing Strategy
  • Digital Engagement and Loyalty^
  • Digital Analytics^

^Pre-requisite module: Digital Marketing Strategy

The delivery of modules may not follow the sequence as shown and is subject to change.


Intakes

Full-time: January, April, July, October

Part-time: January, April, July, October

Programme Details

Contact Hours

Full-Time: 320 hours

Part-Time: 240 hours

Maximum Candidature Period

Full-Time / Part-Time: 24 months

Delivery Mode

Lectures, tutorials and project assignments will be conducted within PSB Academy campus.  

Minimum Number of Students Before a Class Commences

Minimum 25 students are required before commencement of classes. 

Admission Criteria

Local Student Admission

Admission Requirements

The minimum entry requirements are:

  • 2 GCE 'A' Levels; OR
  • PSB Certificate in Business Management; OR
  • Mature candidates (≥30 years old with 8 years work experience); OR 
  • Candidates with other qualifications will be considered as case-by-case basis.


International Student Admission

Fees

Local Student

Full-time Pathway (Local Admissions)
Total Programme Fee: $6,420.00*

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks
* Click here to view other charges for students


Financial Aid / Available Grants

Please click here to view financial aid and available grants.


International Student

Total Programme Fee (International Admissions): S$11,042.40*

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks
* Click here to view other charges for students

Local Applicants

International Applicants