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Diploma in Business Administration (Digital Marketing)

PSB Academy


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Overview

Introduction

The programme offers an applied appreciation of core business disciplines such as accounting, economics, management, marketing and business statistics with a particular emphasis on online acquisition tools like paid search advertising, email marketing, display advertising and search engine optimization (SEO). Students will be equipped with Social Media Marketing knowledge, the ability to use mainstream social media platforms like Facebook, Instagram, YouTube and LinkedIn to generate leads, create engagement and buzz and derive data and insights to improve digital marketing ROI.

Progression Pathway

Upon successful completion of the Diploma programme, graduates can advance directly into the Bachelor of Business and Bachelor of Commerce by The University of Newcastle, Australia.

Programme Structure

Programme Duration

The programme can be completed within 12 months for both full-time pathway and part-time pathway.

Programme Structure

This programme consists of 8 modules, amounting to a total of 320 contact hours for the full-time pathway and 240 contact hours for the part-time pathway.


Assessment and Examination

Assessment of this programme may include assignments, tests, projects and final examinations.


Programme Outline

Core Modules

  • Business Decision Making
  • Macroeconomics
  • Management
  • Marketing
  • Principles of Accounting
  • Digital Marketing Strategy
  • Digital Engagement and Loyalty
  • Digital Analytics

The delivery of modules may not follow the sequence as shown and is subject to change.

 

Mode of Delivery

Face-to-face

 

Requirements for Graduation

Upon successful completion of all required modules.


Intakes

January, April, July and October

Admission Criteria

Local Student Admission

Admission Requirements

The minimum entry requirements are:

  • 2 GCE 'A' Levels; OR
  • PSB Certificate in Business Management; OR
  • Mature candidates (≥30 years old with 8 years work experience); OR
  • Candidates with other qualifications will be considered as case-by-case basis


International Student Admission

For more information on international students' entry requirements, please click here.

Fees

Local Student

Full-time Pathway (Local Admissions)
Total Programme Fee: S$6,420.00*

Part-time Pathway
Total Programme Fee: S$5,264.40*

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks

International Student

Total Programme Fee (International Admissions):

Total Programme Fee: S$11,042.40*

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks

Local Applications

How to Apply

Please click here to view application procedures.

International Applications

How to Apply

Please click here to view application procedures.