Bachelor of Arts with Honours in Business and Marketing

Students will be studying between 3 to 4 modules per trimester and complete within 16* to 28 months.
*Only for students with direct entry to academic year 2.

Lesson Duration

On average 1–3 hours per session; Class-paced

Blended (City Campus & online)

Academic Year 1

• Marketing Research and Data Analysis
• Employment and Academic Skills
• Marketing Principles and Practice
• Introduction to Integrated Marketing Communications
• Organising for Business
• Financial Management for Business
• Academic Writing: Developing Critical Thinking Skills

Academic Year 2

• Marketing Management
• Consumer Behaviour
• Marketing Insight
• Digital Business
• Career Preparation
• Management and Leadership in Marketing
• Effective Communication Skills 2

Academic Year 3

• Contemporary Marketing Issues
• Marketing Strategy
• Responsible Business Strategy
• Global Marketing
• Innovation and Change
• Project

Modules Per Trimester

• 3-4

• March
• July
• November

Minimum Class Size

• 10

Maximum Candidature

• If the course duration is 1 year, the maximum period of registration is 2 years
• If the course duration is 2 years, the maximum period of registration is 4 years
• If the course duration is 3 years, the maximum period of registration is 6 years

Upon successful completion of all required modules, students will be awarded the Bachelor of Arts with Honours in Business and Marketing from Coventry University.

Students will be studying between 3 to 4 modules per trimester and complete within 16* to 28 months.
*Only for students with direct entry to academic year 2.

Lesson Duration

On average 1–3 hours per session; Class-paced

Blended (Cathay Campus & Online)

Academic Year 1

• Marketing Research and Data Analysis
• Employment and Academic Skills
• Marketing Principles and Practice
• Introduction to Integrated Marketing Communications
• Organising for Business
• Financial Management for Business
• Academic Writing: Developing Critical Thinking Skills

Academic Year 2

• Marketing Management
• Consumer Behaviour
• Marketing Insight
• Digital Business
• Career Preparation
• Management and Leadership in Marketing
• Effective Communication Skills 2

Academic Year 3

• Contemporary Marketing Issues
• Marketing Strategy
• Responsible Business Strategy
• Global Marketing
• Innovation and Change
• Project

Modules Per Trimester

• 3-4

Intake Months:

• March
• July
• November

Minimum Class Size

• 10

Maximum Candidature

• If the course duration is 1 year, the maximum period of registration is 2 years
• If the course duration is 2 years, the maximum period of registration is 4 years
• If the course duration is 3 years, the maximum period of registration is 6 years

Upon successful completion of all required modules, students will be awarded the Bachelor of Arts with Honours in Business and Marketing from Coventry University.

Entry via Year 1

• Obtained at least three GCE A-Level subjects which must include a business-related subject such as Business, Economics, Mathematics or similar; or equivalent. However, students who do not meet the entry requirements may be considered on an individual basis at the discretion of Coventry University.

Entry via Year 2

• Local Polytechnic Diploma in Business, Marketing or similar; or
• Diploma/Advanced Diploma in Business, Marketing pathway programmes or equivalent, awarded by a recognised private education institution.

Note: Successful completion of the following PSB Academy’s Diploma programmes may be eligible for direct entry into Year 2.

• Diploma in Business Administration (Accounting and Finance)
• Diploma in Business Administration (Banking and Finance)
• Diploma in Business Studies (E-Learning)
• Diploma in Business Studies (Digital Marketing) (E-Learning)
• Diploma in Business Studies (Human Resource Management) (E-Learning)
• Diploma in Business Administration (Accounting and Finance) (E-learning)
• Diploma in Business Administration (Business Analytics) (E-learning)

Entry via Year 3

• Applicants may be eligible for direct entry into Year 3 with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University link tutors.

Applicants with any other non-standard qualifications may apply but will be assessed on a case-by-case basis by PSB Academy and Coventry University.

Minimum Age Requirement

• 16 years old

•  English Language at GCE O-Level at grade C or above; or
• Successfully complete PSB Academy’s Certificate in English Proficiency Level 5; or
• IELTS score of 6.0 with no component lower than 5.5 (or equivalent).

Entry via Year 1

• Obtained at least three GCE A-Level subjects which must include a business-related subject such as Business, Economics, Mathematics or similar; or equivalent. However, students who do not meet the entry requirements may be considered on an individual basis at the discretion of Coventry University.

Entry via Year 2

• Local Polytechnic Diploma in Business, Marketing or similar; or
• Diploma/Advanced Diploma in Business, Marketing pathway programmes or equivalent, awarded by a recognised private education institution.

Note: Successful completion of the following PSB Academy’s Diploma programmes may be eligible for direct entry into Year 2.

• Diploma in Business Administration (Accounting and Finance)
• Diploma in Business Administration (Banking and Finance)
• Diploma in Business Studies (E-Learning)
• Diploma in Business Studies (Digital Marketing) (E-Learning)
• Diploma in Business Studies (Human Resource Management) (E-Learning)
• Diploma in Business Administration (Accounting and Finance) (E-learning)
• Diploma in Business Administration (Business Analytics) (E-learning)

Entry via Year 3

• Applicants may be eligible for direct entry into Year 3 with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University link tutors.

Applicants with any other non-standard qualifications may apply but will be assessed on a case-by-case basis by PSB Academy and Coventry University.

Minimum Age Requirement

• 16 years old

•  English Language at GCE O-Level at grade C or above; or
• Successfully complete PSB Academy’s Certificate in English Proficiency Level 5; or
• IELTS score of 6.0 with no component lower than 5.5 (or equivalent).

Singapore-Based Students

• Course Fee: S$34,923.60 (Academic Year 1 Entry)
• Course Fee: S$23,282.40 (Academic Year 2 Entry)
• Course Fee: S$11,641.20  (Academic Year 3 Entry)

International Students

• Course Fee: S$34,923.60 (Academic Year 1 Entry)
• Course Fee: S$23,282.40 (Academic Year 2 Entry)
• Course Fee: S$11,641.20 (Academic Year 3 Entry)

Payment Instalments: 4

*T&Cs apply, refer to : https://www.psb-academy.edu.sg/becoming-a-student/promotions

Singapore-Based Students

• Application Fee:
  • New Students: S$160.00
  • Progressing Students: Application fee is waived.

• Student Development and Administration Fee:
  • New Students: S$400.00
  • Progressing Students: S$400.00

International Students

• Application Fee:
  • New Students: S$490.00
  • Progressing Students: Application fee is waived.

• Student Development and Administration Fee:
  • New Students: S$1,250.00
  • Progressing Students: S$550.00

Note: All fees are subject to annual revision.

Singapore-Based Students

• Course Fee: S$34,923.60 (Academic Year 1 Entry)
• Course Fee: S$23,282.40 (Academic Year 2 Entry)
• Course Fee: S$11,641.20  (Academic Year 3 Entry)

International Students

• Course Fee: S$34,923.60 (Academic Year 1 Entry)
• Course Fee: S$23,282.40 (Academic Year 2 Entry)
• Course Fee: S$11,641.20 (Academic Year 3 Entry)

Payment Instalments: 4

*T&Cs apply, refer to : https://www.psb-academy.edu.sg/becoming-a-student/promotions

Singapore-Based Students

• Application Fee:
  • New Students: S$160.00
  • Progressing Students: Application fee is waived.

Note: All fees are subject to annual revision.