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Perhaps you have little interest in the science, technology, engineering, and mathematics (STEM) tracks. Or maybe the non-STEM fields are where your talent truly shines? While the world may seem heavily focused on STEM-oriented fields, there are opportunities for individuals looking to pursue non-STEM majors.
1. UI and UX Designer
Behind every seamless app or website lies the skilled work of UI (user interface) and UX (user experience) designers. However, their role extends beyond mere design, encompassing the optimisation of a user's overall experience with a product.
UI and UX designers are responsible for two very different realms of the app and website. UI designers primarily concentrate on creating the visual elements and layout of computer systems, software, and applications, aiming to optimise user interactions with the digital interface. They emphasise aesthetics, typography, colour schemes, and overall visual appeal to ensure a seamless and visually pleasing experience.
In contrast, UX designers adopt a broader scope by considering the entirety of a user's experience with a brand, product, or service. They delve into various aspects of user experience, including but not limited to usability, accessibility, emotional connection, and overall satisfaction. UX designers focus on understanding user behaviours, needs, and pain points, then designing solutions that enhance the overall journey and meet user expectations.
Demand for UI and UX Designers
As the world increasingly goes digital, a considerable surge in UI and UX design software adoption is already observed across various industries and sectors, as reported on Yahoo. Meanwhile, search engines like Google now consider UX crucial in assessing a website's quality and how it should rank in relation to competitor sites.
This growing recognition for UI and UX design is expected to translate to an increased demand for designers with relevant skills in this field. In fact, the role already ranks among Glassdoor's list of Top Jobs in 2022. As with any job, capitalising on market opportunities requires candidates to possess the relevant skills. This is where enrolling in PSB Academy's The University Of Newcastle, Australia Bachelor of Communication can bring you closer to your desired career path.
This degree programme covers audience participation and interaction, design thinking, innovation, and production. With this well-rounded focus on theory and practical skills, you will be empowered to gain the holistic perspective and capabilities to enter the UI and UX field with confidence.
2. Digital Marketer
A digital marketer is primarily involved in designing campaigns and efforts to enhance brand visibility and generate leads through digital platforms. This may involve creating, posting, or updating content, and monitoring and managing social media interactions and campaigns.
Demand for Digital Marketers
As consumers and businesses embrace a digital future, strengthening a company's digital presence becomes more vital than ever for firms to compete effectively, leading to a corresponding rise in demand for digital marketers. Based on statistics shared by LinkedIn, the need for marketers proficient in paid social media saw a staggering 116.4% increase. Meanwhile, knowledge of digital media is among the top skills in demand in Singapore on Indeed.
That said, securing positions in digital marketing can be competitive as companies often seek candidates with relevant experience or hard skills. This is where PSB Academy’s degree and diploma programmes can help you stand out.
Through the PSB Academy Diploma in Business Administration (Digital Marketing), you can acquire critical hard skills via modules like Digital Marketing Strategy and Digital Engagement and Loyalty. Upon taking the Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop, you can even further explore the Digital Analytics module to gain exposure in measuring the performance of marketing activities.
Meanwhile, the Coventry University Bachelor of Arts with Honours in Digital Marketing course offers exposure to diverse facets of digital marketing, from analytics to e-CRM and strategy. You will also be able to build a digital marketing portfolio and gain feedback for it under the course. The tangible body of work that you create helps you to showcase your proficiency in contemporary digital and online marketing and advertising issues during future job interviews and boost your prospects.
Another remarkable aspect of this course is how it delves deep into how you can design a strong online presence and leverage digital analytics and data analysis to derive valuable insights. This empowers you to understand how best to optimise campaign performance and deliver measurable results – skills that can benefit your future digital marketing careers.
3. Strategist
While marketing managers primarily focus on the daily implementation and management of campaigns, strategists concentrate on the broader perspective and formulation of long-term marketing plans. These individuals are typically involved in these top four job responsibilities:
- Market research
- Ad performance analysis
- Competitor analysis
- Writing ad briefs based on insights gained from research
Demand for Strategists
In today's competitive market landscape, having a robust strategy is crucial for firms to effectively communicate their value proposition and shout through the noise. As such, it is no surprise that the demand for strategists is projected to grow, with platforms like Forbes and MyCareersFuture identifying the job as one of the most in-demand roles.
By enrolling in PSB Academy’s Coventry University Bachelor of Arts with Honours in Business and Marketing, you will be trained in critical areas like consumer behaviour, marketing insight and marketing strategy. Through this, you'll be better equipped to target the customer journey strategically and recommend strategic solutions that effectively address modern marketing challenges in your future career.
Supported by your exposure to marketing insight and strategy, you will also be able to harness the power of data to support decision-making. Through these ways, the degree prepares you to take a deeper, holistic approach to strategy development that can be useful in your future career. Above all, the course modules are delivered by seasoned practitioners, ensuring you are learning the latest skills in the trade.
4. E-commerce Specialist
An e-commerce specialist oversees and enhances every aspect of a company's online sales. As such, their job duties may involve marketing, advertising, inventory management, and customer experience. These professionals’ expertise lies in identifying and engaging potential customers, analysing consumer behaviour, and maximising sales across diverse digital channels.
Demand for E-commerce Specialist
Following the surge in online retail spending in 2020 prompted by the COVID-19 pandemic, the penetration of e-commerce across all sectors continues to expand steadily. In fact, the industry’s revenue is expected to grow at a compound annual growth rate of 11.69% between 2023 and 2027, as shared on Statista.
To support the growth of the industry, a corresponding surge in e-commerce jobs is expected. As a student of PSB Academy’s Coventry University Bachelor of Arts with Honours in Business and Marketing, you can learn about different segments of business operations that better support your career aspirations.
For instance, the degree enables you to delve into topics such as global marketing, which offers you a holistic perspective of international market trends and cultural considerations to factor in when designing your campaign. Meanwhile, the digital business, financial management and strategy modules enable you to better manage your digital campaigns, online marketplaces and financial resources effectively to drive conversion rates. This diverse course curriculum ensures that you develop a broad skill set and insight that better prepares you to tackle the multifaceted tasks and responsibilities of an e-commerce specialist.
5. Public Relations Jobs
Jobs in the field of public relations revolve around the strategic management and elevation of an organisation’s public image. This multifaceted endeavour entails a range of activities aimed at cultivating a positive perception of the organisation. These efforts encompass a skilful utilisation of diverse communication channels to meticulously shape how the public views the company, its values, and its offerings. Through a blend of storytelling, media elections, social media engagement, and other communication strategies, public relations professionals work diligently to craft a compelling narrative that resonates with the target audience. By deftly orchestrating these efforts, they not only influence public opinion but also generate heightened awareness, fostering a strong and favourable reputation that can positively impact the company’s relationships, credibility, and overall success.
Demand for Public Relations Officers
As marketing evolves from focusing on individual channels to embracing the concept of branded ecosystems. Instead of solely delivering performance-driven content, the emphasis has moved beyond mere awareness and shifted towards engaging users' trust and familiarity. Recent data from Reportlinker sheds light on the industry's growth, projecting the global public relations market to increase from US$100.39 billion in 2022 to US$107.05 billion in 2023. This expansion underscores the increasing recognition of PR's vital role in modern marketing strategies and presents more possibilities for aspiring individuals keen to pursue a career in public relations. With this, enrolling in the Bachelor of Communications by The University of Newcastle, Australia (UON) offered at PSB Academy can better support you in exploring these job opportunities.
In the field of public relations, establishing strong networks and building connections play a vital role. As a student of the communications degree by UON, you gain eligibility for becoming a distinguished member of the Institute of Public Relations of Singapore (IPRS). This affiliation opens doors to a wealth of advantages, including exclusive industry visits and invitations to events hosted by IPRS. These opportunities not only grant you valuable insights into the industry but also offer a platform to forge meaningful connections with professionals and peers. BY leveraging these networking avenues, you can propel your career ambitions to new heights, putting you on a fast track towards achieving your goals in the realm of public relations.
Additionally, you will also be exposed to public relations modules and dive deeper into stakeholder management, media relations, content creation and strategic communication planning. This ensures you acquire the knowledge and practical skills to perform the different duties of a Public Relations specialist, proving invaluable for your future career.
Turn Your Dreams into Reality Starting from PSB Academy
Understanding the diverse learning needs of students, PSB Academy also offers other Bachelor’s degree programmes with different specialisations under the business management, marketing, and media and communications tracks.
Whether you're considering a career change or looking to pursue higher education, we have the perfect match for you. Speak to our dedicated programme consultants in Singapore or our representatives across the region today to gain the guidance and support you need to select the course that aligns with your career goals.
